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5 Things We Learned... Felipe Nuno

FELIPE NUNO, CREATIVE/ART DIRECTOR AT NOONO

SAO PAULO, BRAZIL

I met Felipe Nuno in 2013 at a dinner with mutual friends. I had just seen a nude dance performance by Eddie Peake - it was excellent - and as I walked to dinner, I remember wondering if it was rude to launch into a recap of the performance. Was this the right crowd? Did I need to buy everyone a drink first?

Thankfully, the dinner guests included Felipe and from the start I found a kindred creative spirit who was more than willing to chat about art, design, theatre, and yes... nudity.

Felipe is an artist and creative director who travels around the world looking for inspiration, spiritual teachings and new experiences. His company, NOONO, is a creative studio that works on innovative branding and events. The studio’s portfolio includes clients such as ELLE Magazine, Canal OFF, Bloomberg, Asics, Luxottica, M.A.C Cosmetics, GAP, Vichy Laboratoires, Kérastase, L’Oréal Paris, Lancôme, São Paulo Fashion Week, among others. He has exhibited and lectured at various institutions, including Fabrik Gallery, during Hong Kong Art Basel 2012; and the Escola São PauloHe also volunteers as global Art Director of Awaken LOVE - a movement founded by the humanitarian leader Sri Prem Baba, that connects people around the world looking for self-knowledge.

Here are 5 Things We Learned about Felipe.

What made you...you?

I think all the joy and suffering I have had in my life made me what I am. Especially the things that I'm ashamed of, the ones I try to hide. These things they really make me.... me! And each day, I'm more and more open to show them and to accept them. 

When are you happiest?

When I can be myself, when I'm close to nature - especially to the beach (where I live now) - when I'm surfing, when I'm eating ice cream with my friends, and when I have fast internet.

Would you rather have a muse or be a muse?

 I prefer being a muse. I like to be admired. Haha. 

Who do you admire?

I admire people that trust themselves and share what they've brought to the world. Some people I admire (include) David Lynch because of his uniqueness, Anitta because of her intelligence that goes beyond the intellectual intelligence that the world believes is important, Artacho Jurado because of his talent, Hilma Af Klint because of her surrender that resulted in those incredible paintings, Marcelo Rosenbaum because of his talent and engagement with the people and the history of Brazil, Osho, because of his point of view about life, Felipe Morozini because of his creativity, Josef Müller-Brockmann because of the aesthetics of his work, my friends, family, and my spiritual teacher Sri Prem Baba that show me every single day how to be a better human.  

What is important?

Honesty. Self-Responsibility. Kindness. Dedication. Service. Beauty. Love. 


Follow Felipe on Instagram @felipenuno_ and check out his work at www.noono.com.br

Images from left to right: Felipe Nuno; Art installation created for Absolut Vodka, 2009. (Photo Credit: Felipe Nuno); Art Direction for Canal OFF party in São Paulo, 2018. Canal OFF is a Brazilian television channel, famous for shows with stunning images of surfers, skateboarders and athletes traveling around the world doing what they love. (Photo Credit: Sitah); Art Installation at Design House, during São Paulo Design Weekend, 2014 (Photo Credit: I Hate Flash); Posters for VEGANO, a vegan restaurant in São Paulo, 2017; Volunteer Art Director for the global team of Sri Prem Baba, a spiritual master with more than 400,000 followers around the world. (Photo Credit: Sitah)