A full-service agency that curates branded art and design experiences

5 Things We Learned... Maggie McClure Zavolinksy

MAGGIE MCCLURE ZAVOLINSKY, CREATIVE DIRECTOR OF WIELD CREATIVE

NEW YORK, NY

In 2014, Maggie McClure Zavolinksy and I were sequestered in a mall in Moscow on a retail project installation: it was the dead of winter, the project was behind schedule, and the construction team was - for lack of a better phrase - OVER IT. Yet when facing such stress and intensity, there’s no one you want in your corner more than Maggie. My memories of that trip are less about the frustration and more about the laughter and camaraderie shared between Maggie, myself, and our colleague Soo (another creative gem).

To say Maggie’s a creative powerhouse is an understatement. With extensive knowledge of global retail markets and luxury retail trends, she has directed art and design projects around the world. Most recently, Maggie was the VP of global creative services and store design at luxury jeweler John Hardy, leading the brand's new concept design that centered around artisanship. Prior to that, Maggie worked at Tiffany & Co. for 10 years, where she led creative development for visual merchandising, events, store design and brand experience. In early 2018, Maggie founded Wield Creative, a New York based creative firm targeting the physical and experiential expression of brand strategy. As Creative Director, she focuses on the creative, branding and customer journey of emerging and iconic retail brands.

Here are 5 Things We Learned about Maggie.

What made you...you?

Growing up in the South as the proud daughter of a farmer juxtaposed with living my adult life in New York City 

When are you happiest?

When my hands are dirty. Traveling with my family, in awe of the vast inspiration found in nature. Creating vivid, sensory memories that surpass any screen experience competing for my family’s attention (Damn Fortnight). 

Would you rather have a muse or be a muse?

As a creative working for brands and corporations, the product as muse is paramount. An authentic connection to the product and/or brand values inspires great work. 

Who do you admire?

Woodworkers, metalsmiths, weavers and carpenters are my celebrities. 

What is important?

Family. Being kind and grateful. Supporting the ACLU and small, local creators and businesses. FAITH.


Follow Maggie on Instagram @maggiemcczavo and network with her on LinkedIn.

Images from left to right: Maggie M. Zavolinsky - photo by Dee$; Engaged to Adwoa Aboah for John Hardy; Can you collect lines?; Days & nights at HK airport; Unpacking teak roots from Ubud, Bali; Construction composition. Photos by Maggie.