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5 Things We Learned... Meagan Cignoli

MEAGAN CIGNOLI, PARTNER AND CREATIVE DIRECTOR, VISUAL COUNTRY

LOS ANGELES, CA

Meagan Cignoli has an acute understanding of loveliness. There is a beautiful softness to her aesthetic and creative sensibility, but an underlying fierceness in the style of her iconic stop-motion videos that made her a success. She’s utterly unique and continues – collaborating with her fabulous team at Visual Country - to direct innovative videos and creative for over 250 worldwide, top-notch clients such as Fendi, Google, Veuve Clicquot, Netflix....the list goes on. Meagan’s content is aspirational, authentic, and always dynamic. It has captured a loyal following of brands, but also consumers (Meagan has almost 100k followers on her lively Instagram). She has been named Digital Entrepreneur of the Year by the Hubbies, one of the top 100 Creative by Ad Week, and featured in Glamour Magazine.

Here are 5 Things We Learned about Meagan.

What made you...you?

All the good, the bad, and the ugly experiences wrapped up together. I think I am me because I followed the path that made no sense but I believed (it) would make sense. Even on the worst days I look for what did I learn, what can I take from this.

When are you happiest?

When I’m laughing. When I’m connecting with someone who gets what I’m saying and I get what they are saying and the world feels smaller and I don’t feel weird and misunderstood.

Would you rather have a muse or be a muse?

Have. 

Who do you admire?

JR, Guerrilla Girls, Swoon, Serena Williams, Ava Duvernay, Billie Jean King, Paula Wallace, Sara Blakely, Susan Cain, Lauren Bush, should I go on?

What is important?

It’s important that we find some things in life that we want to make better. It’s important to be grateful every day, every hour.


Follow Meagan’s fantastic adventures and creative projects on Instagram. Check out Visual Country’s blog for behind-the-scenes clips and more info on their process. Images and Videos from left to right: Meagan Cignoli portrait; Fendi Skirt by Visual Country; Carolina Herrera Ad by Visual Country; Marriott Ad by Visual Country; Subaru Ad by Visual Country; The Milliner short film by Meagan Cignoli and produced by SCAD.