A full-service agency that curates branded art and design experiences

Majilite x Culture A

MAJILITE x CULTURE A

“Culture A is a unique and brilliant partner for all levels of creative ideation, from incubating a concept to executing a global roll-out. At every stage, Culture A has the expertise to help inform decisions. Anne’s talent and experience make her uniquely equipped to dream big AND deliver a deadline. Culture A is a valued and trusted resource.”
— Maggie Zavolinsky, Creative consultant for Majilite, founder of Wield Creative and former VP of Global Creative Services at John Hardy
Beck & Kinch Studio, Denmark // Photo courtesy of Beck & Kinch

Beck & Kinch Studio, Denmark // Photo courtesy of Beck & Kinch

THE PROPOSAL

Majilite is an iconic textile used in an array of projects by elite brands and designers such as Peter Marino Architect, Chanel, Harry Winston, Rolls Royce, and Cartier, among others. Majilite approached Culture A to curate a collection of unique, highly own-able, and multi-disciplinary artworks to elevate the brand and surprise its most discerning clients. Using techniques such as quilting, embossing, weaving, printing, and painting, artists. Our aim was to emphasize collaborative workmanship between Majilite and artists as well as create an exclusive collection of artworks.

THE STRATEGY AND PRODUCTION

Culture A designed a brief and approached a select group of diverse artists and designers. Each artist’s mission was to choose a selection of Majilite textiles, challenge their techniques, and produce an original artwork that resonates with Majilite’s versatility and their aesthetics.

THE RESULT

Culture A curated an exclusive collection of 20+ artworks with cross-disciplinary artists using an array of Majilite textiles. Participating artists include Jake Messing, Dean Brown, Beck and Kinch, and Kysa Johnson, among others.

SELECT ARTWORKS FROM THE COLLECTION