Majilite x Culture A
MAJILITE x CULTURE A
Majilite is an iconic textile used in an array of projects by elite brands and designers such as Peter Marino Architect, Chanel, Harry Winston, Rolls Royce, and Cartier, among others. Majilite approached Culture A to curate a collection of unique, highly own-able, and multi-disciplinary artworks to elevate the brand and surprise its most discerning clients. Using techniques such as quilting, embossing, weaving, printing, and painting, artists. Our aim was to emphasize collaborative workmanship between Majilite and artists as well as create an exclusive collection of artworks.
THE STRATEGY AND PRODUCTION
Culture A designed a brief and approached a select group of diverse artists and designers. Each artist’s mission was to choose a selection of Majilite textiles, challenge their techniques, and produce an original artwork that resonates with Majilite’s versatility and their aesthetics.
Culture A curated an exclusive collection of 20+ artworks with cross-disciplinary artists using an array of Majilite textiles. Participating artists include Jake Messing, Dean Brown, Beck and Kinch, and Kysa Johnson, among others.