Ashurst x Tesla
ASHURST x TESLA
In 2017, Culture A was approached by Ashurst law firm to curate an art experience for the company's innovation event, featuring George Ell, Tesla's' Director of Western Europe as guest speaker. Our challenge was to create a series of site-specific art installations that provoked conversation around innovation, but would integrate well into the traditional grandeur of Fishmongers’ Company. Fishmongers’ is one of the Twelve Great Livery Companies of the City of London, and among the most ancient of the City Guilds, having been in business for over 700 years. We wanted to honor the unique location, but also showcase Ashurst and Tesla’s drive for innovation.
THE STRATEGY AND PRODUCTION
Hugo Dalton, light projections, site visits, light studies at night, 3 drawings in 3 rooms.
Culture A produced a series of three light drawing installations - one for each of the event rooms.